Founded in 2019, Selina Finance provides five-year, flexible HELOC loans that allow UK homeowners to draw down funds as needed, paying interest only on the amounts actually used. Its proprietary data-science platform blends internal and third-party data to approve loans in as little as 24 hours, targeting large-ticket purposes such as renovations or education. Having shifted from an SMB focus to consumers after gaining regulatory clearance in late 2020, consumer lending now represents 90% of volumes. To date the company has originated more than $100 million in loans and can lend against up to 85% of a home’s value. Future plans include deeper UK penetration—where management sees a $30 billion addressable asset base—followed by expansion into other European markets. Selina also intends to launch a credit card that links directly to a borrower’s HELOC to make funds more accessible. Banks partner with Selina to retain mortgage customers, further reinforcing its distribution and data advantages.

Total raised

$203M

Funding rounds

4

Latest round

Series B

Latest activity

Feb 2022