Sella operates a resale platform that acts as a virtual assembly line, combining a distributed gig 2.0 network, remote resale exports, and first/last-mile logistics to manage resale flows. The company runs service networks in Portland, Oregon and Dallas, Texas, and offers a nationwide mail-in service popular for easily mailable items such as Apple products, collectibles, and designer bags, accessories, and shoes. Led by founder and CEO Byron Binkley, Sella focuses on stitching together distributed service providers and logistics to streamline resale operations. The company raised $3M in seed funding and intends to use the proceeds to expand into new markets. Sella’s product positioning emphasizes operational orchestration across remote sellers, gig workers, and logistics partners to scale resale supply and fulfillment.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2022