Selling Simplified offers a MaaS platform focused on data cleansing and demand generation to generate continuous pipelines of quality prospects and accelerate conversion for sales teams. The company recently launched LeadCARE, a managed service that integrates with marketing automation and CRM layers to cleanse contact information to a 90%+ guaranteed accuracy rate and enable systematic, lights-out contact management. LeadCARE also integrates to the desktop so outbound agents can request validated records and focus on selling rather than sourcing contacts. Demand for the platform has exceeded expectations, prompting the company to accelerate customer onboarding and delivery. Management says the incremental capital will be used to expand infrastructure and support increased client demand. Selling Simplified is based in Greenwood Village, Colo. Selling Simplified is a global demand-generation leader offering Marketing as a Service (MaaS) solutions to generate continuous pipelines of quality prospects for sales teams. Its platform combines demand generation and data cleansing to help organizations target companies in active buying-cycle mode and deliver qualified demand. The company positions its integrated services to accelerate the sales funnel from top-of-funnel to fully nurtured leads ready for conversion, saying partner organizations close more business faster. Management plans to use new capital to accelerate customer acquisition and expand the MaaS platform. CEO and founder Mike Whife emphasized the company’s focus on delivering measurable closed-business results rather than just tools. The company is based in Greenwood Village, Colo.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2015