Sellvana builds an open-source e-commerce platform the company says is easy to use for developers, consumers, and merchants. The team positions the product as a higher-performing, simpler alternative in a crowded e-commerce space. Sellvana targets small and medium-sized e-commerce companies and says a host of mid-range sites are already running the software. The six-person company launched in 2013 and is based in Portland, Ore. Cofounder Boris Gurvich has a background writing PHP open-source code for Magento, while CFO Felix Machlis leads marketing and growth. The company recently closed a $5 million seed round and says it will reveal further details about customers and strategy in the coming months; monetizing the open-source software is not a stated goal.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2014