Semasio provides a platform that uses statistical modeling and machine learning to help media agencies and advertisers build and evaluate user-profile databases to improve online marketing effectiveness. The company serves large media agencies, premium publishers and online advertising technology providers in Germany, Switzerland and Scandinavia. Founded in 2010 by CEO Kasper Skou and CTO Thomas Rask Thomsen, Semasio is based in Hamburg and maintains development centers in Denmark and Ukraine. The business recently raised seven-digit funding to support its growth. Management says the capital will be used to expand and accelerate product and technology development. No operating metrics or specific financial terms beyond the seven-digit funding were disclosed in the article. Semasio develops a demand-side targeting platform and a SaaS User Intelligence Platform designed to increase marketing effectiveness and efficiency. The platform enables media agencies and advertisers to build their own databases of internet user profiles and create specific target groups based on concrete marketing goals. The company is working with pilot clients to develop the platform in very close cooperation with users. Semasio was founded by CEO Kasper Skou and Thomas Rask Thomsen. The company is based in Hamburg and also has offices in Copenhagen and Kiev. Semasio received a €500K seed funding from High-Tech Gruenderfonds.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Apr 2011