Send The Trend personalizes shopping for fashion accessories—jewelry, sunglasses, scarves—by asking customers a short style survey and providing stylist-curated recommendations. The site shows five customized accessory picks per customer, each available to buy for $30 with free U.S. shipping. After a customer’s first purchase, Send The Trend sends new personalized product recommendations on the first of every month based on indicated style preferences. The company recently launched an updated site with a new UI and more social features, including voting, social sharing, and one-screen checkout. Designer Christian Siriano works with brands to create exclusive accessories for the site, and cofounder Divya Gugnani brings prior media and entrepreneurial experience. Management plans to expand into new accessory categories, build out the platform’s technology, and hire to support growth. Send The Trend operates an online store that uses a 45‑second style survey to recommend five customized accessories (bracelets, rings, scarves, etc.) to each user. Each recommended item is offered at a fixed price of $30, and users can also search the catalog directly. Members receive a monthly email with new accessory recommendations based on their survey and can select one or skip that month without being charged. The company offers referral incentives (a $5 credit per friend who buys, a free accessory for every ten friends who register) and promotional contests tied to Christian Siriano events. Christian Siriano works directly with well‑known brands to produce exclusive accessories for the site, and Send The Trend is a subsidiary of Behind The Burner. The company was founded by Divya Gugnani, Mariah Chase and Christian Siriano.

Total raised

$3M

Funding rounds

2

Latest round

Series A

Latest activity

May 2011