Senic develops smart home hardware and integrated systems, with a focus on consumer-facing design. Its current product lineup includes NUIMO, a smart home device controller, and COVI, an Amazon Alexa-enabled designer light that provides speech control and serves as the basis for a smart home system. The company is led by CEO Tobias Eichenwald. Senic plans to use newly raised capital to expand its team and broaden its product line. The article identifies Senic as based in Berlin, Germany, and frames the business around hardware and voice-enabled home integrations. Senic is a Berlin-based hardware startup that develops natural user interfaces for smart home control. Co-founded in 2013 within the Y Combinator program by Tobias Eichenwald, Philip Michaelides, and Felix Christmann, the company builds hardware and software to enable multisensory interaction with in-home technology. Its first product, Nuimo, is a smart home controller that integrates with Sonos and Raumfeld multi-room speakers, Philips Hue light bulbs, and smart thermostats. The company emphasizes engaging multiple senses and abilities when interacting with home technology. Senic secured a seed financing of undisclosed amount from Target Partners. The startup employs 10 people in Berlin.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Mar 2018