Sentiment (trading name of Macranet Ltd) provides a SaaS social intelligence and engagement platform that lets teams analyze, drill down and respond in real time to conversations across social media including Facebook and Twitter. Founded in 2007 and based in Farnborough, UK, the company is led by CEO Leon Chaddock. The platform is used by about 200 companies globally, including Alitalia, Deutsche Bank, The Environment Agency, PR Newswire and Peer 1 Hosting. Sentiment intends to use the recent funding to increase investment in its market intelligence and engagement platform, add sales and marketing resources, and expand its global reach. The product emphasizes real-time monitoring and engagement to manage critical conversations for corporate and agency customers.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2014