Senzari operates an online streaming music radio service with a catalog of 11 million songs and social features built on Facebook's Open Graph. The company focuses on markets outside the U.S., positioning itself against Pandora rather than competing with on-demand services like Spotify. Key product features include personalized recommendations combining a user's and friends' listening habits and an "Around Me" feature that uses Facebook check-ins to suggest location-relevant music. Senzari has run beta launches in the U.S., Brazil (partnered with VH1) and Spain (partnered with MTV). Management includes serial entrepreneur Bill Hajjar (this is his fourth startup) and COO Demian Bellumio. The company plans to expand its core team, add features, continue its regional rollouts, and announce additional countries and partnerships at LeWeb in June. Senzari is a streaming radio service that launched into private beta in the U.S. and Brazil and plans expansion into Latin America, Spain and Australia. It launched with a catalog of over 10 million songs, markedly larger than Pandora's roughly 900,000-track catalog. The web player includes deep Facebook integration — showing friends' listening activity, live chat with Facebook friends, and planned full Open Graph integration in January — and pulls background images from Flickr and Last.fm. Senzari has secured licensing rights for radio webcasting in the U.S., Brazil and Spain and has a strategic ad-sales partnership with RED Viacom in Latin America. The service is ad-free during private beta but plans to monetize with takeover ads, banners and audio ads; mobile apps for iPhone, iPad and Android are slated for early next year. Financially, Senzari has been backed by $2 million in funding from undisclosed angel investors in Silicon Valley and Boston (mainly friends and family) and a private equity group in Southern California.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

May 2012