Seoul Beauty Club, run by Faiston Corporation, delivers curated Korean skincare products to U.S. consumers through a subscription model that emphasizes personalization. The platform specifically targets women between 30 and 60 who are underserved by existing beauty distribution channels. It has already partnered with more than 300 K-beauty brands, enabling a broad product assortment. During its beta phase the company generated several million dollars in annual recurring revenue and achieved a Net Promoter Score above 50, signaling strong early customer satisfaction. Funds from the latest round will be used to scale operations and deepen its data-driven, personalized skincare offering. Management plans to leverage the new capital to expand marketing reach and further enhance its recommendation engine. As Korean beauty continues to gain traction in the U.S., the company positions itself as a key distribution and discovery platform for both consumers and brands.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2025