SERHANT, founded and led by celebrity broker Ryan Serhant, began as a residential real-estate brokerage and has since expanded into media production and agent education services. The company is now channeling resources into technology, with plans to launch S.MPLE—described by Serhant as "Instacart for salespeople"—to streamline sales workflows. Fueled by rising listings, new agents, and office expansion featured on Netflix’s Owning Manhattan, the firm is positioning itself as a full-stack real-estate and prop-tech platform. In June 2024 Serhant accepted a $45 million equity investment led by Camber Creek with participation from Left Lane Capital, capital that will underwrite the firm’s tech build-out and broader growth initiatives. Although specific ownership details were not disclosed, Serhant remains both CEO and majority shareholder. The infusion gives the company additional runway to scale its brokerage footprint, enhance its media reach, and roll out new digital tools. No revenue or user metrics were disclosed in the article.

Total raised

$45M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025