Service 1st Financial is a Bethesda, MD–based financial technology, innovation and training company focused on residential home service contractors in the U.S. Led by founder and CEO Anuj Khanna, it offers the Premier Program® through independent contractors across a portfolio of home comfort products, including HVAC systems, IAQ products, tank and tankless water heaters, water purification systems and standby generators. The company has formed strategic partnerships with sustainability-focused HVAC and plumbing OEMs, contractor success groups, best-practice training organizations and top-tier home services contractors. Service 1st held an initial close of its Series B and debt financing, raising over $20M. The firm plans to use proceeds to scale via domestic geographic expansion, develop new product innovations and invest in industry sales training. It positions itself at the intersection of fintech, product innovation and contractor training for the home services market.

Total raised

$21M

Funding rounds

2

Latest round

Series B

Latest activity

Nov 2022