SessionM provides a customer data and engagement platform that analyzes behavioral and transactional data in real time and applies advanced machine learning to deliver individualized offers, product recommendations and incentives. The platform currently manages more than 150 million customer profiles and processes nearly 4 billion events daily. SessionM says it is on pace for a record year of customer wins and revenue growth. The company serves enterprise clients including Barneys New York, Kimberly‑Clark, TGI Fridays and L'Oréal. It plans to use new capital to accelerate sales and marketing, product innovation, talent acquisition and global expansion. SessionM is headquartered in Boston and maintains offices around the globe. SessionM is a cloud-based, mobile-first marketing automation and loyalty SaaS platform that connects CRM databases with marketing stacks to deliver real-time personalized engagements. The platform gathers customer behaviors across channels, appends them to individual profiles instantaneously, and triggers responses via a real-time rules engine. In 2016 SessionM processed 1.5 billion consumer behaviors per month, associated them to more than 250 million profiles, and delivered 1.2 billion personalized engagements, each in less than 50 milliseconds on average. Its solution integrates with existing marketing technology, including Salesforce, and serves as an upgrade over legacy systems. The company said it will use added resources to expand its platform, acquire more blue-chip customers, and further expand its global footprint. SessionM is headquartered in Boston. SessionM provides a cloud-based mobile enterprise platform that integrates loyalty marketing technology with ad serving and data management to drive personalized consumer relationships through mobile devices. The platform integrates with existing solutions to make the broader marketing stack more intelligent and effective. SessionM says it serves roughly 1,500 app developer clients and has seen revenue double each year for the past three years, alongside eight consecutive quarters of double-digit sequential growth. The company plans to use new funding to roll out enterprise solutions faster and to execute on an increasing number of major multi-year deals with global brands. Headquartered in Boston, SessionM positions mobile as the central point for customer engagement across the entire consumer journey. SessionM builds a lightweight game layer for mobile apps that lets users unlock achievements and earn rewards through its mPoints program. The product is designed to increase app usage and create new advertising opportunities for brands. In its press release the company said it is increasing app usage by nearly 2x and seeing ad clickthrough rates that are 20x the industry average. SessionM was founded by Quattro Wireless co‑founder Lars Albright, who previously led business development on Apple’s iAd after Quattro was acquired. The company initially raised a $6.5M round from Kleiner’s iFund and Highland Capital Partners. Current commercialization appears focused on driving engagement and ad performance for mobile app publishers and brand advertisers. session M raised $6.5M in a Series A to fund its mobile-app engagement product. The company provides a tool aimed at helping developers achieve higher rates of engagement and deliver more rewarding experiences to users. The round was led by Highland Capital Partners and Kleiner Perkins Caufield & Byers, with participation from several mobile industry leaders. In conjunction with the funding, Bob Davis (Highland) and Matt Murphy (KPCB) will join the company’s board. session M will be part of the KPCB iFund. The company was co-founded by CEO Lars Albright, CPO Mark Herrmann and CTO Scott Weller. It is actively recruiting developers and technical staff (contact: [email protected]).

Total raised

$97M

Funding rounds

5

Latest round

Equity

Latest activity

Jul 2018