Setter is a home‑improvement concierge that connects customers to a dedicated concierge who sources vendors, negotiates bulk rates, and manages jobs across handiwork, plumbing, electrical, carpentry and more. Users request services through the app, send photos, and receive either a full price quote or a diagnostic quote refined after an in‑home visit. The company charges a markup on negotiated contractor rates and emphasizes follow‑through to reduce callbacks and scope confusion. Setter is available in Toronto and San Francisco and reports seven-plus jobs booked per customer per year, average job size over $500, and roughly 70% repeat customers. With new funding it plans to grow into a household name in its current cities, expand to new markets, and hire to build new products for clients and contractors. The team positions the service as an alternative to directory‑style marketplaces by owning the customer experience and aiming for higher retention rather than faster match rates.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2018