SevenFifty provides web-based and mobile technology solutions that touch every part of the beverage alcohol supply chain. Its platform includes custom ecommerce solutions for distributors and retailers, a large B2B aggregated marketplace for the U.S. wholesale alcohol trade, and sales enablement and CRM tools that connect distributors and buyers. Launched in 2011 by Aaron Sherman and Gianfranco Verga, the company serves over 90,000 restaurant and retail buyers. The marketplace reached nearly $1 billion in sales volume in 2020. SevenFifty plans to use recent funding to continue developing its software and data services, hire across engineering, customer support, sales, operations, and marketing, and explore M&A prospects to boost technology capabilities and market reach. SevenFifty offers a searchable, standardized database that aggregates distributor inventory so retailers can more easily discover and order alcohol products. The platform standardizes product listings and tailors search results to availability and local sellers, while giving distributors customer-management tools and event-notification capabilities. The company says it works with more than 700 distributors across 30 states and serves over 30,000 retailers on its platform. Founded in 2012 and based in New York City, SevenFifty aims to improve efficiency for restaurants, bars, and stores that currently rely on thick catalogs or sales reps. Leadership has discussed potential expansion into international markets, building tools for producers and suppliers, and developing consumer-facing apps. The product’s universal product record could enable future consumer products and additional data-driven services.

Total raised

$32M

Funding rounds

2

Latest round

Series B

Latest activity

May 2021