Founded in 2020 by a father/son duo, Sports Gambling Guides (SGG) focuses on social-first affiliate marketing for the sports betting sector. The company represents a network of 800+ Twitter and Instagram content creators with a combined audience of more than 22 million followers and operates with a team of 17. SGG counts major partners such as FanDuel, DraftKings, BetMGM, PointsBet and PrizePicks among its clients and was shortlisted for Sports Affiliate Of The Year at the 2022 SBC Awards. The business is licensed in all legal online betting states in the U.S. and has been one of the largest U.S. sports gambling accounts on Instagram and a top 10 account on Twitter. SGG recently received an additional $2 million in a second-round funding, strengthening its financial position. The company plans to expand its client database, run larger social campaigns, and enter additional jurisdictions as they open.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2022