SheMatters builds digital tools to improve maternal outcomes for Black and minority mothers, including a new Symptom Tracker app for monitoring signs of serious complications such as preeclampsia, eclampsia, and HELLP syndrome. The company also offers the SheMatters Cultural Competence Certification Program, which trains medical providers on safety, communication, and confronting the legacy of racism in healthcare. Major universities and hospital systems are adopting the certification to better serve minority communities. Founders Jade Kearney (CEO) and Marguerite Pierce (COO) lead the company’s strategy and product development. In 2024 SheMatters plans to grow its team and build out its product offering with the symptom tracker leading the effort. The platform emphasizes empowering expecting and new mothers to track vital signs and symptoms tied to life‑threatening conditions. She Matters operates a digital health platform that connects Black women with culturally sensitive postpartum care and trains clinicians on cultural competency. The app originally focused on postpartum anxiety and depression and connecting users with therapists, but has expanded to address a wider range of postpartum comorbidities including preeclampsia and hemorrhaging. The company shifted from training individual therapists to selling subscriptions and cultural-competency training to healthcare networks and systems, partnering with hospitals. Hospitals buy subscriptions and provide the app to patients as part of care packages; Kearney says average hospital contracts are about $1.2 million and the company does not charge Black moms for therapy. She Matters participated in Techstars late last year, has six employees and plans to grow to 15 by year-end, and has hired researchers and cultural experts for product expansion. Planned product lines include Ella Importa for Latina women, They Matter for LGBTQ people and Native Her for Native American women as it scales the approach to other underrepresented groups.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2024