SheFinds Media is a blog network and buying guide that helps busy women shop online, publishing editorial content with click-to-buy items across verticals including MomFinds and BrideFinds. Editors curate shopping guides for products within each vertical; for example, MomFinds publishes guides for the best toys for kids under 3. Founded in 2004 by Michelle Madhok, the company draws on her experience at CBS.com and AOL’s women’s channel. SheFinds aims to be a one-stop shop for women’s shopping needs and recently launched BrideFinds for brides-to-be. The network features online sales and deal tracking for each vertical and focuses on quality editorial content. It generates revenue through advertising, product placement, and affiliate channels and has been profitable almost every year.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2011