Shelfbucks provides an in-store merchandising supply chain optimization platform for retail and CPG brands. Led by CEO Erik McMillan, the platform helps customers realize additional revenue and brand equity from in-store marketing programs. It delivers actionable insights that lead to informed merchandising decisions and improved shopper experiences. The company raised $9M in a Series B funding round. Shelfbucks intends to use the funds for nationwide rollouts of its platform. The announcement also noted two new board members: Bernie Brennan and Tom Dammeyer. Shelfbucks is an in-store digital reporting and marketing ecosystem that enables retailers and brands to activate, engage, and convert in-store shoppers. Its platform measures real-time in-store shopper demand and delivers personalized special offers, coupons and expert content to iPhone and Android smartphones, leveraging point-of-purchase merchandising. Led by CEO Erik McMillan and based in Austin, TX, the company serves grocery, drug, mass, specialty retailers and CPG brand companies. The company will use the $6.5m Series A to expand its platform across those retail channels and to increase capacity for large-scale, enterprise rollouts and support. The funding will support scaling of in-store activation and measurement capabilities to drive sales, profits and shopper experience for customers.

Total raised

$16M

Funding rounds

2

Latest round

Series B

Latest activity

Jan 2018