Shift develops an open marketing cloud platform that lets marketers join teams and install modular apps, with GraphEffect's social ad-buying tools offered as one app. The company began as a social ad business called GraphEffect and expanded its vision to a broader, app-driven marketing platform. Customers named in the article include American Express, Sony, AT&T, and Red Bull. Shift is targeting European growth and already maintains an office in London, with plans to open additional offices. The company is working to localize its product for various European markets to compete as an open and collaborative alternative to incumbents like Salesforce. CEO James Borow said the additional capital will be deployed to support that expansion.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2013