Shoebox is a Toronto-based cloud photo storage, backup and management startup that emphasizes both secure backup and rediscovery of old photos. The company offers auto-upload and multi-platform apps, and users have uploaded collections in the tens-of-thousands range. Recent app updates surface forgotten pictures to owners via features like Android lock-screen rotating galleries and 'This day in history' digest emails, and Shoebox is experimenting with Google Chromecast integrations. CEO Steve Cosman says the product focus has shifted from pure backup to driving re-engagement with older photos through contextual signals and metadata. Shoebox positions its auto-upload on par with offerings from Google and Dropbox while differentiating via discovery features. The company operates a paid subscription for full-resolution backups (unlimited web-resolution backups remain free) and management says it is happy with the revenue from that paid offering. The startup plans to bring newly developed rediscovery features to iOS and other platforms as technology and time allow.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2014