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Shoelace

10 Dundas E., Toronto, ON, M5B 2G9, Canada

Overview

Shoelace Learning develops Dreamscape, a reading game for children in Grades 2–8 that is played by over 5 million users across 160 countries. The company plans to build a roster of different educational games intended to become an industry standard. Management aims to have 10 million educators and children using the platform by the end of next year. Shoelace reports strong commercial metrics, with the CEO noting high conversion and retention rates for Dreamscape users. The company recently closed out an oversubscribed seed round that it had originally targeted at $4 million. Shoelace has also received recognition at industry events, winning a Pitchfest competition and being named an Elite 200 finalist for the GSV Cup.

Total raised
$4M
Funding rounds
1
Latest round
Seed
Latest activity
Oct 2024

Industries

  • Ad Retargeting
  • Ad Targeting
  • Advertising
  • E-Commerce
  • Marketing
  • Software
Visit website

Recent funding

  1. Seed

    Oct 2024

    $4M

Team

  • Julia Rivard Dexter

    Co-Founder & CEO

    LinkedIn
  • Reza Khadjavi

    Co-Founder & CEO

    LinkedIn
  • David Berglas

    Co-founder and People, Finance and Operations

    LinkedIn
  • Alexander Sloan

    Co-founder & CTO

    LinkedIn