Shoes of Prey operates a web platform that allows users to design and order custom shoes by selecting shape, color and size. The company manufactures each pair to specification and ships globally in around four weeks. It was founded in Sydney, Australia in 2009 by Michael Fox, Mike Knapp and Jodie Fox and is headquartered in Los Angeles with operations remaining in Sydney. Production takes place in China, customer support is based in Makati, Philippines, and the company has affiliates in Japan and Russia. Retail presence includes one store in Australia and six in the United States, with plans to open additional locations in the coming years. The company recently completed a Series B funding round. Founded in 2009 and based in Sidney, Australia, Shoes of Prey lets women design bespoke shoes via a proprietary web-based 3D design platform. Products are designed entirely online—via computer, smartphone or tablet—and are handmade from premium leathers. Customers receive shoes anywhere in the world in around two weeks. The company intends to use the new capital to innovate social shopping functionalities, broaden retail presence, expand its product array with new options each month, and drive in-person experiences. The article reports Shoes of Prey secured $3M in its first funding. Backers named include CrunchFund, Bill Tai and Mike Cannon-Brookes.

Total raised

$19M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2015