ShoorK develops a range of social media analytics tools aimed at brands, community managers and agencies. The product emphasizes depth and precision of data and the ability to provide analytics on competing brands as well as a company’s own actions. The startup says this competitive benchmarking capability helped attract investor interest. ShoorK plans to roll out a paid Premium offering soon as its monetization strategy. The company received an investment intended to accelerate product development and to help it position strongly in the social media analytics market. The investor is Kima Ventures, an early-stage VC owned by Xavier Niel and Jeremie Berrebi, whose co‑founder Jeremie Berrebi praised ShoorK’s new approach to measuring brand actions on social media.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2012