Shop LIT Live is a social media-powered shopping app and web platform offering interactive live shopping events where users can participate, interact with brands and creators, and purchase products directly in the app. The platform launched on iOS and Android last fall and was timed to address the shift to virtual experiences during the pandemic. It has grown to more than 200 brand partnerships and reports a user base growing roughly 80% month-to-month. Lifestyle brands, particularly in fashion and beauty, have adopted the platform to build trust and increase conversion through direct engagement. The company also runs a creator program to help hosts and brand ambassadors grow and monetize their audiences. Led by CEO Toby Zhang, Shop LIT Live says it will use fresh capital to bring more offerings and drive growth with brand partners, its creative network, and its community of shoppers.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2021