Shopa is a social shopping marketplace that launched in 2012 and operates on desktop and via an iOS app. Users create personal profiles, customize their product feeds, and earn discounts when friends purchase items they recommend; they can follow other customers, brands, and products. The company aggregates interaction data and sells enterprise packs to retailers, providing real-time insight on top advocates, trending products, platform ROI and tracking from share to purchase. Shopa says about a third of its 2016 revenues will come from those enterprise data packs. The startup plans to expand internationally with launches in China and India after earlier launches in the UK and US. It has raised new funding to scale and previously raised $1.4M.

Total raised

$11M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2015