Shopgate provides a SaaS platform that enables online retailers to build, maintain and optimize native apps and mobile websites for iPhone, iPad and Android devices. The platform includes tools such as one-click payments, mobile coupons, push notifications, QR scanners and an ad scanner for images. It is used by more than 12,000 merchant customers across five countries. Founded in 2009, the company is based in Butzbach and Frankfurt am Main, Germany, and is expanding its U.S. presence. Led by newly promoted CEO Marc Biel, Shopgate has a team of more than 175 employees in Europe and the U.S. and recently hired Hass Johnson as VP of Sales and Casey Gannon as VP of Marketing. The company raised funding in 2016 to support its U.S. expansion plans. Shopgate provides custom native iOS and Android apps and mobile-optimized websites for retailers, integrating with popular e-commerce platform APIs like Magento to be plug-and-play with existing backends. The company says its solutions can increase mobile sell-through rates by 5–15% on average depending on merchants' starting point. Shopgate deliberately offers both native apps and mobile web rather than favoring one approach to match varied consumer preferences. With the new funding it plans to hire more staff and invest in continued expansion, specifically targeting the U.S. market. Product road map items include a worldwide affiliate network to enable App Store apps to sell products via in-app stores and earn commissions, plus tools to help brick-and-mortar retailers leverage their e-commerce presence to drive in-store traffic. The company is based in Germany and Palo Alto. Shopgate GmbH is a Butzbach, Hessen, Germany–based provider of mobile shopping solutions for mail order and retail businesses. Co-founded in 2009 by co‑CEOs Ortwin Kartmann and Andrea Anderheggen, the company offers mobile‑optimized websites and native shopping apps for iPhone, iPad, Android and Windows Mobile. Its solution is designed to deliver merchant offers on smartphones and the company is already working with over 200 retailers and eCommerce companies, including Baby Walz, Libri, Fritz Berger, Gourmondo and Cyberport. On 16 August 2011 Shopgate received a seven‑digit venture capital financing from Creathor Venture. The company intends to use the funds to expand sales and marketing and to grow internationally.

Total raised

$22M

Funding rounds

3

Latest round

Series C

Latest activity

Feb 2016