Evine is a web-only shopping platform focused on value-driven merchandise in fashion, beauty, accessories, fitness, and food for women over 35. The site combines live streaming and recorded video programming—hosted in part by former QVC personalities—with social sharing and interactive features intended to create a sticky, entertainment-driven shopping experience. Content will initially be produced by the Evine team, with plans to open the platform to user-generated content over time. The founders plan to integrate gamified or social gaming elements to deepen engagement, though exact implementations remain to be decided. Evine argues the online-only model will yield higher margins versus traditional TV shopping networks by eliminating expensive studios and call centers; the article cites cosmetics and ingestibles as products with 35–65% margins. The company launched its site (and a complementary Facebook "coming attractions" page) to the public and has assembled a team including former HSN and QVC executives and on-air talent. Financially, Evine has raised seed capital to get the platform off the ground and plans to begin raising a Series A in the coming months.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2012