ShopIgniter provides a suite of social commerce products, including a Social Promotion Engine for shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews. Its offerings also include a Facebook product merchandising application, an enterprise-class social commerce platform with an API, and product- and promotion-level analytics. The company serves retailers and brands such as Nike Golf, CafePress and the Portland Trail Blazers. ShopIgniter intends to use new funding to grow sales, marketing and product development for its sCommerce Suite. The board is led by CEO Matt Compton and recently added Trinity Ventures' Larry Orr. The company is based in Portland, OR. ShopIgniter provides software that enables retailers to build sleek, branded storefronts on Facebook. The platform lets retailers add products, pricing, options, categories, collections and brands, and supports buyer reviews and in‑Facebook transactions. It also powers web‑based e‑commerce platforms beyond Facebook. The product supports group‑based promotions, private‑access sales and online coupons. The article frames ShopIgniter as helping make a potential large "digital mall" on Facebook a reality. The startup has raised $3 million from Madrona Venture Group and faces competition from Alvenda, Payvment and BigCommerce.

Total raised

$11M

Funding rounds

2

Latest round

Series B

Latest activity

May 2011