ShopMy operates an integrated marketing and commerce platform that enables 185,000+ vetted creators to recommend products from 1,200+ premium brands to consumers, generating over $1 billion in annual sales on the marketplace. Its technology powers storefronts, multi-curator feeds, and a feature called Circles, which delivers personalized shopping streams curated by trusted creators, replacing algorithmic suggestions with human taste. Since launching its consumer platform in August 2025, users have created 30,000+ Circles and wish-listed 150,000+ products. The company posted 200 percent year-over-year revenue growth and has remained profitable since 2024. Founded in 2020 by Harry Rein, Tiffany Lopinsky, and Chris Tinsley, ShopMy positions itself as a long-term brand operating system focused on authenticity rather than paid advertising. Proceeds from the latest financing will fund continued product development and expansion of its curated commerce infrastructure. Headquartered in New York City, the 140-person team now serves shoppers in more than 130 countries.

Total raised

$174M

Funding rounds

4

Latest round

Equity

Latest activity

Oct 2025