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The Venture Codex

Shopological

London, United Kingdom

Overview

SalesGossip operates a members-only service that alerts users to fashion and beauty sales, pop-up and sample sales, flash sales, seasonal reductions and discount codes via personalised emails and its desktop and mobile sites. The service claims around 300,000 registered subscribers and features roughly 900 brands, covering about 90% of the UK fashion & beauty retail sector. The site mixes editorial content with sales alerts to differentiate itself from flash‑sales sites and fashion blogs. It currently lacks native iOS/Android apps but offers a dedicated mobile web version with GPS to locate local brick‑and‑mortar sales. Next on the product roadmap are native mobile apps, in‑store promotions tracking and improved data‑mining to refine personalisation. Financially, the company has completed an additional angel raise after an earlier seed angel round. SalesGossip offers members early, personalised alerts about fashion sales and promotions through targeted emails and an editorial feed on a location-aware site. The service lets users set fashion and store preferences so alerts are tailored to their tastes. The site includes editorial content produced by an in-house fashion editor to complement sales news. Around 20% of the startup’s traffic is mobile, and the company plans a redesigned site and dedicated iOS and Android apps to improve real-time, location-based notifications. It launched in London and has expanded to major UK cities including Cardiff, Edinburgh, Manchester, Liverpool, Leeds and Birmingham, with intentions to expand further overseas. The recent funding will support product development and mobile roadmap execution.

Total raised
$1M
Funding rounds
2
Latest round
Equity
Latest activity
Feb 2014

Industries

  • Apps
  • Beauty
  • E-Commerce
  • Fashion
  • Lifestyle
  • Retail
  • Shopping
  • Textiles
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Recent funding

  1. Equity

    Feb 2014

    $1M

  2. Equity

    Oct 2012

    $0M

Team

No current team members are available.