ShopSocial is building a platform that embeds sharing and recommendation functionality into display ads and product pages, enabling users to distribute deals via email, Facebook or Twitter. People who share products earn rewards, which the company says could include Amazon gift cards, direct discounts or other forms of incentive. The platform also supports secure transactions inside ‘merchandising windows,’ including limited-period sales and collective buying efforts. The company was demoed by founder Todd Parsons (BuzzLogic co‑founder), though the website contains limited public details. ShopSocial plans to begin rolling out live implementations this quarter. Financially, the company has raised $1.2 million in its latest financing.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2011