Showfields operates a curated, large-format retail space that helps online brands move into offline brick-and-mortar by giving each brand its own dedicated, customizable area. Brands sign up online and can provide input while Showfields designs and builds their pop-up space, choose which products to sell and highlight via touchscreen displays, and opt for dedicated or shared staff. Showfields charges brands a monthly fee with a minimum four-month commitment and does not take a cut of product sales, instead providing performance data to brands. Its flagship location in New York City's NoHo occupies a signed lease for 14,000 square feet, and the first floor already houses brands including Boll & Branch, Cityrow and Quip. The company positions its spaces around different goals—driving sales or building awareness—and bills the store as "the most interesting store in the world." Showfields says it plans to open more locations in additional cities before the end of the year.

Total raised

$9M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2019