ShowUHow builds official online video instruction guides and web-based sales and customer-support tools aimed at products advertised as “some assembly required” or otherwise complex for general consumers. Its clients include brands sold at Best Buy, Costco and ToysRUs across consumer electronics, toys, outdoor recreation and furniture. The company says its videos, software and services can help manufacturers reduce customer support costs and avoid product returns. ShowUHow is a venture-backed, San Diego–based business. Following the financing, Giles Bateman, a co-founder of Price Club/Costco and former chairman of CompUSA, joined ShowUHow’s board of directors. The article notes the company is not related to the hip hop artist T-Pain who performs the song “Show U How.”

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2010