Side operates a white‑label model that exclusively markets partner agents' boutique brands while providing the software and operational support needed to scale their businesses. The platform aims to let top‑producing agents own and grow their brands without operating a traditional brokerage. Side reported between $30 million and $50 million in revenue in 2020 and expected to double revenue in 2021. Its community of partner agents represented over $15 billion in annual production volume and the company predicted it would close over $20 billion in home sales by the end of 2021. Today Side supports more than 1,800 partner agents across California, Texas and Florida and has seen a 200% year‑over‑year increase in agent‑represented home sales in those markets. The company plans to enter 15 new states by year‑end and says the latest capital positions it for a future IPO. Side provides a white-label platform and back-end technology to help top-producing real estate agents, teams and independent brokerages own and scale their boutique brands. The company supplies marketing, software and operational support to improve agent productivity and predictable growth. Side’s model aims to let agents retain full ownership of their brand without operating a traditional brokerage. The startup reported between $30 million and $50 million in revenue in 2020 and expects to double revenue in the current year. In 2019 Side’s partners represented over $5 billion in annual home sales; today its community represents over $15 billion in annual production volume. Side supports more than 1,500 partner agents across California, Texas and Florida and plans geographic expansion and significant hiring, adding roughly 200 employees to its 300-plus headcount. Side is a San Francisco, CA-based real estate brokerage that helps agents, teams and independent brokerages become businesses and boutique brands which are agent-owned. Led by CEO and co-founder Guy Gal, Side provides partners with proprietary technology and a support team to increase productivity, grow their business and focus on serving clients. Its partner roster includes founders such as Michael Silva, Anthony Marguleas, Bryn and Robb Stroyke, Ben Bacal and others. Financially, Side has raised over $60 million in total funding, including a most recent $35M Series C. The company says the funding will be used to further support its agent partners and enable nationwide expansion. Side positions itself as a platform enabling agents to run independent, scalable brokerage businesses while retaining their personal brands.

Total raised

$235M

Funding rounds

3

Latest round

Equity

Latest activity

Jun 2021