Sifter operates a Nutrition as a Service (NaaS) platform and a suite of retailer-facing products designed to help consumers discover and buy foods that match their dietary and medical preferences. Its Sifter Retailer Solutions include a Scan by Diet feature that lets shoppers use their mobile phones at the shelf to find products that match multiple diet profiles. The platform provides regulatory-compliant dietary data, evidence-based filters, meal planning, and family diet profile management to power omnichannel wellness journeys. Sifter positions its offerings as plug-and-play integrations that can work with existing retailer systems to unlock shop-by-diet functionality. The company said the funding will accelerate growth and the launch of tailored solutions for health professionals, consumer goods companies, and wellness groups over the next year. Andrew Parkinson is CEO and co-founder of Sifter.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2022