Sightly provides a platform that enables businesses to create and scale localized online video ad campaigns across multiple networks, including YouTube. Its proprietary technology inserts region-specific elements such as maps, addresses, contact information and promotional offers into videos, and the platform offers automated bidding, budget allocation and data‑driven audience refinements. Sightly is a certified Google AdWords partner and says clients can create campaigns that reach customers within 72 hours. The company plans to use its $1.7M seed round to expand beyond small- and medium-sized businesses to target brands, agencies and value-added resellers, and will debut an enterprise video ad platform next month at the International Franchise Association convention in New Orleans. Founded as Pixelfish in 2006 by John McIntyre and John Zdanowski and based in California, Sightly previously raised $5.6M in December 2012. The article cites rapid online-ad growth (32.4% in 2013), indicating a favorable market backdrop for the company’s expansion. Sightly operates a local mobile video advertising platform that creates short, 15-second promotional videos for small businesses and places them on YouTube and mobile search via AdWords. The company focuses on helping SMBs be discovered by consumers on mobile devices and social media through targeted local video spots. Sightly offers PaaS-style services including campaign customization, an analytics dashboard, campaign reporting, and regular campaign email blasts. It is a certified Google AdWords partner and can launch local search advertising campaigns that target consumers searching for businesses within 72 hours. The product emerged from the relaunch of PixelFish after the company sold its corporate video production division and original name to focus exclusively on local video for SMBs. Sightly says it will use new capital to expand the reach and functionality of its mobile video platform.

Total raised

$7M

Funding rounds

2

Latest round

Seed

Latest activity

Jan 2014