Signals Analytics offers Signals Playbook™, a cloud-based insight system that unifies disparate data sets to detect signals, uncover actionable insights and optimize product-portfolio health. The platform applies battlefield-tested concepts, processes and technologies to accelerate innovation. Its customers include global brands such as Procter & Gamble, Nestle, PepsiCo, Johnson & Johnson, Bayer, Roche and 3M. The company is led by co‑founders Gil Sadeh (CEO) and Kobi Gershoni (Chief Research Officer) alongside a commercial and client-success leadership team. Signals has offices in New York, Geneva and Netanya, Israel. The company plans to use the new funding to continue growth and global expansion and to further advance its Insights as a Service (IaaS) platform. Signals Group provides a data analytics platform, Signals Playbook™, that transforms multiple external and unstructured data sources covering consumers, markets and technologies into constantly updated insights to grow products and brands. The company serves more than 50 Fortune 5,000 companies across life sciences, food & beverage and consumer goods, with named clients including Procter & Gamble, PepsiCo, Johnson & Johnson and Nestlé. Founded in 2009 by Gil Sadeh (CEO) and Kobi Gershoni (Chief Research Officer and General Manager US), Signals Group has offices in New York, Geneva and Netanya, Israel, and employs more than 100 people. The company says it expects to expand into the automotive, finance and cosmetics industries in 2017. Signals Group plans to use new capital to accelerate global expansion and hire sales and marketing staff in the United States, Europe and Israel. Financially, the company has raised prior institutional capital, including a $15M Series B less than a year earlier. Signals Group offers a platform that ingests multiple external and unstructured data sources covering consumers, markets, and technologies, and turns them into actionable insights to support corporate decision-making. The platform is used to inform product development and brand growth across industries including life sciences, pharmaceutical, medical device, consumer packaged goods, and food and beverage. Clients cited include Johnson & Johnson, Procter & Gamble, and PepsiCo. The company was founded in 2009 by former military intelligence officers Gil Sadeh (CEO) and Kobi Gershoni (Chief Research Officer). Signals plans to use new funding to grow its US offices and to expand its analytics portfolio to serve a wider range of clients. Financially, the company completed a $15M Series B to support these growth plans.

Total raised

$50M

Funding rounds

3

Latest round

Series C

Latest activity

Aug 2017