Simba is a London-based online sleep brand that sells mattresses and other sleep-related products and launched in February 2016. It operates in nine countries across Europe, Asia and North America and has sold more than 750,000 sleep products worldwide. In 2019 the company achieved UK profitability and delivered significant global EBITDA improvements, positioning it for profitable global growth. Simba unveiled a new sleep performance app and says this positions it beyond a traditional online mattress company. Led by CEO Steve Reid, the company emphasizes disciplined growth and high customer satisfaction, claiming over 80,000 five-star online reviews. The business plans to use new funding to expand in core markets, accelerate its existing business in Canada, and grow in China. Simba is a London-based sleep tech company that designs and sells beds, mattresses, pillows and other sleep products using innovative materials and technology. Launched in February 2016 by James Cox, Steve Reid and the McClements family, the company has grown to a team of 80. Simba is already present in fourteen countries and has sold approximately 100,000 mattresses across France, Spain, Germany, Turkey, Romania, Africa, Asia, the Middle East and Australia. The company has raised more than €66m in total funding to date. Simba intends to use its newest capital to accelerate the brand’s global expansion.

Total raised

$77M

Funding rounds

2

Latest round

Equity

Latest activity

Jan 2020