Simfuni is an Auckland-based insurtech that streamlines life insurance purchases into a simple digital format and manages transactions. The founders, Shaun Quincey and Damon O’Neill, sold their previous buy-now, pay-later business Genoapay in 2018 and used that payments experience four years later to set up Simfuni. Since then the team has expanded the platform into a broader end-to-end life insurance customer and policy management solution. The company has focused on product development to simplify purchases and policy administration for life insurers and customers. Recent fundraising will be used to fast-track product innovation and expand the company’s market presence. The article does not disclose revenue, users, or other operating metrics.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2025