Simon Data builds a customer data platform (CDP) that not only collects first-party data but ships applications out of the box and lets customers build custom apps. Its product includes audience management, email marketing, and customer identification capabilities, positioning the company as an application layer over stored customer data. The company emphasizes enabling marketers and business stakeholders to act on confirmable first-party data rather than just handling plumbing. Simon Data was founded in 2015 and lists customers such as JetBlue, SeatGeek and Venmo. It has kept a relatively lean headcount of around 100 employees with plans to grow that by roughly 30% over the next year and operates a remote-first culture with an office in New York City. Leadership says the business is making R&D and ecosystem investments while remaining on a path toward profitability, and the company runs internal diversity and inclusion groups with dedicated budgets. Simon Data offers a customer data platform that pulls together complex data from diverse marketing tools and activates defined actions to improve customer experience. The product builds complex triggers to target the right customer at the right time and deliver consistent messaging across sources, for use cases like abandoned shopping carts. The company plans to invest in machine learning and predictive/data-science capabilities to automate more advanced interactions and address core platform and infrastructure challenges. Simon Data was launched in 2014 and is based in New York City. Customers include Equinox, Venmo, and WeWork. The company has 87 employees and expects headcount to grow following the new funding, which will be used to advance product and data-science efforts. Simon Data positions itself as the first enterprise customer data platform with a fully integrated marketing cloud, blending data infrastructure with messaging and orchestration capabilities. Its platform enables brands to join disparate data sources, build unified customer views, and run complex cross-channel campaign orchestration and personalization. Major customers cited include Airbnb, OpenTable, Blue Apron, TrueCar, and Rover, demonstrating enterprise traction. The company plans to use new funding for business development and to expand its product and engineering teams, with a specific focus on data science. Simon was founded by Jason Davis, Josh Neckes, and Matt Walker and is based in New York. Financially, the company has raised a total of $32 million to date following the new financing.

Total raised

$104M

Funding rounds

3

Latest round

Series D

Latest activity

Aug 2023