Simplaex is a Berlin-based developer of AI-powered user-classification technology serving the programmatic advertising ecosystem. Its proprietary solution addresses both the demand side (advertisers and DSPs) and the supply side (SSPs and publishers), analyzing consumers' digital behavior in real time. The platform is designed to help acquire net new customers, retain the most-valued customers, and identify new monetization opportunities. Led by CEO Jeffry van Ede and CTO Moti Tal, the company intends to accelerate development of its product offerings and expand its team of developers and data scientists. Simplaex closed a follow-on investment that brought total funding to date to $6M. Backers include Harbert Management Corporation (lead), Target Partners and High-Tech Gründerfonds. Simplaex is an advanced data insight and activation platform for mobile marketing, launched in April 2016 and based in Berlin. The platform enables brands and marketing agencies to follow a consumer’s digital footprint in real time. Companies use these insights to acquire new customers, retain their most-valued customers, and find new opportunities for monetization. Simplaex operates a data marketplace with over 300 million unique user profiles. The company recently appointed Perry Ofir as CRO. It closed a $2.6M Series A and will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base.

Total raised

$3M

Funding rounds

2

Latest round

Series A

Latest activity

May 2017