SimpleRelevance provides an AI and machine-learning driven platform that aggregates customer data (purchase behavior, geographic, social, and demographic data) to send highly targeted, personalized emails. The system generates custom subject lines, content, and delivery timing and improves its predictions over time. The company claims personalization can boost conversion rates by 51%, open rates by 21%, and click rates by 29%, and reports clients have seen revenue increases ranging from 40% to 400%. SimpleRelevance positions its solution alongside established digital-marketing providers and emphasizes combining disconnected data sources to make email marketing actionable. The company will participate in TechStars Chicago’s inaugural 2013 class. The new funding will be used for recruiting and hiring and to expand its enterprise-level solutions. No operating revenue or user-count figures were disclosed in the article.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2013