Simpli.fi offers a full suite of workflow and ad buying software to help media buying organizations and independent agencies manage operations and execute programmatic digital and CTV campaigns. The company’s platform powers over 120,000 campaigns each month for about 30,000 active advertisers. Headquartered in Fort Worth, Texas, Simpli.fi emphasizes high-ROI media spend and mission-critical agency management tools. Management plans to accelerate innovation and organic growth and to continue executing a targeted acquisition strategy. GTCR and the company’s co‑founders have expanded product investment and strategic acquisitions since GTCR’s 2017 majority investment. The recent transaction is intended to further fund product development and growth initiatives. Simpli.fi is a Fort Worth, Texas-based programmatic advertising platform that delivers localization and personalization at scale. Its platform enables large buyers of localized advertising—brands, agencies, local media groups, networks and trading desks—to localize ad targeting and content and run high volumes of localized campaigns. Simpli.fi emphasizes performance and provides deep insights on dynamic audiences. Co-founded by Frost Prioleau (CEO) and Paul Harrison (CTO), the company will use investment proceeds to fund organic growth initiatives and pursue future acquisitions. The company received a majority investment from GTCR that is expected to close in late September 2017; the transaction amount was not disclosed. Simpli.fi offers an In.finity Programmatic Marketing Platform that uses unstructured data to enable advertisers, publishers, and media networks to target, bid, optimize and report at the data‑element level. The platform provides minute‑by‑minute control of campaign details, real‑time bidding, and enhanced performance and reporting across media types including display, mobile, and video. Simpli.fi positions its technology to deliver cost advantages and precision compared with legacy segment‑based marketing approaches. The company plans to use growth capital to expand sales and marketing and to continue development of its proprietary advertising technology. Executives expect the majority of employee growth to occur at Simpli.fi’s Fort Worth, Texas headquarters. Since its founding in 2010, Simpli.fi has experienced a 242% compound annual growth rate and has launched more than 50,000 advertising campaigns through its platform.

Total raised

$16M

Funding rounds

3

Latest round

Series B

Latest activity

Dec 2013