SimplicityDX offers an Edge Experience Platform SaaS that combines AI-powered digital-experience analytics with UX, social campaign and product inventory data to detect and remediate problems that cause lost sales. The platform alerts merchants to issues in real time and can automate actions such as pausing in-flight promotional campaigns and redirecting ad spend to in-stock products to protect revenue and improve ROAS. Its toolset tracks edge shopping experiences end-to-end, monitors frustration signals, and helps brands address out-of-stock challenges during social-driven campaigns. The company published a State of Social Commerce study showing product detail pages leak about 14% of site revenue, 81% of social shoppers experienced poor landing experiences, and 98% encountered out-of-stock issues. SimplicityDX is based in London and San Diego and was self-funded for its first nine months before taking institutional capital.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022