SimpliField provides a mobile-first platform that combines real-time collaboration between store teams, field teams and HQ with an analytical toolset and customizable dashboards. The system supplies data and insights plus planning, communication, execution and performance-management tools to drive store and team results. The company serves over 120 clients in more than 30 countries, including LVMH, L’Oreal, Estée Lauder, Samsung and Sony. SimpliField is Paris- and NYC-based and was founded by Benjamin Zenou (CEO), Georges Plancke (CTO) and Jonathan Attal (COO). The company raised an $11M Series A and plans to use the funds to increase hiring in sales, marketing and product development and to accelerate U.S. and international growth. SimpliField builds a SaaS solution aimed at "rebuilding the future of retail" by optimizing field operations for brick-and-mortar stores. Its product combines a mobile app and a web dashboard to collect and analyse in-store data and align teams. The mobile app gives sales teams offline access to guidelines, operations, and reports so employees can stay on the same page across stores. The platform is designed to improve customer experience, accelerate supply-chain productivity, increase sales, and optimize field inspections. Financially, the company recently closed a $4 million seed round. Investors in the round include Runa Capital, CapHorn, and 50 Partners Capital. SimpliField provides a real-time field data collection and analytics platform accessed via a mobile app that enables merchandisers, sales reps and store managers to gather data, share field knowledge and produce reporting analytics. The platform is designed to mobilize and coordinate field teams for retailers and other firms with in-store or in-field operations. Founded in 2013 by Benjamin Zenou (CEO), Georges Plancke (CTO) and Jonathan Attal (COO), the company offers app-based tools for data gathering and analytics. It raised $450K in seed funding to accelerate development of its platform. The company said the funds will be used to speed up platform development and product advancement.

Total raised

$15M

Funding rounds

3

Latest round

Series A

Latest activity

Jan 2020