Simply Measured builds analytics tools for tracking social media and helping companies monitor online conversations. The company serves a paying customer base and is described as combining traditional revenue and customers with social-data products. It has demonstrated a revenue model that customers are willing to pay for, according to the article. Simply Measured plans to use new funding for hiring, product development, and international expansion. The firm's funding history includes a $250,000 seed round covered about four years earlier and an $8M Series B prior to today’s raise. The company now has additional capital to accelerate growth and product development. Simply Measured provides a measurement and reporting solution that aggregates social media data and web analytics from more than a dozen sources into a single, shareable dashboard. The company was founded in 2010 by Adam Schoenfeld (CEO), Aviel Ginzburg (CPO) and Damon Cortesi (CTO). It recently introduced new reporting capabilities for Google Analytics in addition to analytics for Twitter, Facebook, YouTube, Instagram, Google+ , Klout and Bit.ly. Simply Measured employs 37 people. Its solutions are used by customers including American Express, AOL, Billboard, Edelman, Microsoft, Samsung and UFC. The product is positioned for team-wide reporting and cross-source analytics.

Total raised

$28M

Funding rounds

2

Latest round

Series C

Latest activity

Mar 2014