Simsim operates a mobile app where users watch short videos in local languages produced by influencers who demonstrate beauty products and apparel, with items listed below videos for purchase. The company handles inventory sourced from manufacturers and brands and partners with logistics providers to fulfill orders. The platform works with more than 1,200 influencers (who earn commissions) and has amassed over a million users, primarily in small cities and towns, selling thousands of items each day. Simsim currently supports Hindi, Tamil, Bengali and English and plans to add more than a dozen additional languages by the end of the year. In about a month it plans to launch live videos where influencers can answer user questions. The startup aims to replicate the offline retail experience online by leveraging trust in influencers and interactive content.

Total raised

$8M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2020