Simulmedia operates the Simulmedia Audience Network, a data-driven audience network for television that leverages predictive technologies and anonymous viewing data from more than 50 million U.S. TV viewers. The platform aggregates TV audiences through partnerships with TV system operators and national networks, reaching all 115 million U.S. TV households. Over the past year the company has helped more than 30 advertisers and their agencies target, deliver and measure hundreds of campaigns, driving results 25–300% better than traditional TV scheduling and targeting methods. Simulmedia says it will use the new funds specifically to build out its technology, sales and service. The company reported it became profitable in the quarter of the announcement. Since launching in 2009, Simulmedia has raised nearly $59 million in total. Simulmedia has built a platform that uses set-top box and other viewing data to bring Internet-style targeting to the TV ad market. The product identifies programming that can reach a desired demographic more efficiently and helps both TV content producers and ad agencies find or position ad spots. The New York City–based startup was founded in 2009 by ad veteran Dave Morgan. The company has experienced rapid growth, with revenue up 10x and the team doubling over the past year. Management favors raising small inside rounds rather than a large mezzanine to simplify pricing and preserve strategic options. To date investors have contributed roughly $32 million into the business. Simulmedia operates the Simulmedia Audience Network, a data-driven television audience network and prediction/analytics platform powered by data from more than 17 million set-top boxes. The platform is leveraged to target ads reaching all 116 million US TV households, including analog homes. The company has run over 200 campaigns for 11 media agencies on behalf of 24 TV advertisers across entertainment, travel, and financial services. Led by founder and CEO Dave Morgan, Simulmedia has grown headcount from 20 to 40 employees in the past nine months. The company reports revenue doubling every quarter. It plans to use the new funding to expand its ad network. Simulmedia offers a data-focused TV marketing system that helps television companies improve ratings by increasing the effectiveness of their TV promotions. The platform leverages set-top-box data to deliver targeted on-air promotions to the right viewers at the right time. Simulmedia says its targeted campaigns can produce 50 to 350% more viewers per program promotion spot. Launched in 2009 and founded by Dave Morgan, the company builds on his prior experience with Tacoda and Real Media. The company has raised a total of $12 million following its recent financing. The new funding will be used to continue development of the technology platform and set-top-box-data-driven marketing services to help broadcast and cable networks build audiences more effectively and efficiently.

Total raised

$44M

Funding rounds

4

Latest round

Series D

Latest activity

Dec 2013