Siro offers an app that transcribes face-to-face sales meetings and surfaces coaching insights for field sales reps. The product includes a company-wide dashboard where reps can submit successful calls, sort by peer engagement, and allow others to listen to top calls to learn best practices. Siro trains models for specific verticals (for example HVAC sales coaching) and also uses a general-purpose model to evaluate rapport and handling of rejection. The company positions itself to digitize offline field-sales conversations and extract downstream actions like customer and product insights. Founder Jake Cronin, who previously worked at McKinsey, coded the core product himself after earlier experience running a door-to-door sales office. The company says the funding will support expansion of its AI-powered coaching across verticals and use cases. To date Siro has raised $75 million.

Total raised

$50M

Funding rounds

1

Latest round

Series B

Latest activity

May 2025